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Subject: Red Bull Air Race
Recently I, and some really great friends, went to the Red Bull Air Race in San Diego. We all had such a great time. I took A LOT of pictures. Not just of the planes, but of the friends that I went with and other things as well. I wanted to do something special for this occasion since it was such a great experience.
Creating the iPhoto Book:
I have been wanting to have an iPhoto photo book printed for a really long time, but I was never really happy with the ones that I had laid out prior to this one. So I spent several weeks going through nearly 1200 photos. That may seem like a daunting task, but it is really not. Since I was shooting fast moving planes I needed to take several photos of each, panning along with the planes as they flew by. Naturally this resulted in some photos that were obvious “throw aways”. So the first pass was to get rid of those, followed by subsequent passes to pare the 1200 raw images down to about 200. Once that was done, all that was required was a quick cleanup in iPhoto to crop, adjust levels and fix exposure. The sky was overcast and really gray for the first day and most of the second, iPhoto was able to fix some of this.
Now that I had my 200 “best” shots, I started to layout the book. I enjoyed this a lot. Those who know me, and those reading this blog post, know that I love to write. The templates that iPhoto ‘09 provides are really great. They allow for a ton of creative expression. The travel template really encourages ‘Storytelling Through Photos’ but also lets it’s creator tell the story their way. The default template has some ‘About me’ and ‘About this Book’ sections and it also has a page dedicated to telling backstory. This is a great way to get your audience involved. Starting out with a little background lets your audience know what they are going to be looking at and why they should care. Since I love to write, this was one of my favorite parts of putting this book together. In addition to this section, the default templates have “scrapbook like” elements (torn pieces of paper, postcards, old style border print photos) that allow you to add more notes about the photos. The templates are much more customizable than iPhoto ‘08, but I would still like more freedom. Even with this shortcoming, they are still very rewarding
The Finished Product:
The book itself is very professional looking. I opted for the hardcover version, which includes a dust jacket and room for the ‘About this Book’ text and a small photo (more on this later).

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Since this is at its heart an Apple product, packaging is about what you would expect. As you can see in the photos, the book ships in a box suitable for wrapping if this was a gift. As with all things Apple, it is very clean and simple.
Upon opening the box, you get your book wrapped in plastic to prevent any damage to the dust jacket. My first impression of the book was it small. I went with the 8 ½ x 11 page size. I don’t mean that the book was small in that respect, I just was expecting a 44 page book to be thicker.
Removal of the dust jacket reveals a glossy cover, bound book comparable to any that you would find a bookstore (if anyone remembers what one of those are). The first page and the liner that covers the inside covers (I used to know what this is called, if you know please comment), is a textured linen type paper. Adds a touch of class. The paper itself is very heavy, probably 100lb and semi glossy. Again, it is much as you would find in a bookstore book. The book is printed using a four color, offset process – the same as a magazine. I looked at the pictures through a jewelers loop and then compared it to a LIFE Magazine book I had laying around the printing looked very similar.
Critique:
While I am overall very happy with this book, there are some things that I need to say.
Technical:
The dust jacket and a couple of the pages have some printing artifacts on them. Nothing major, but unacceptable at these prices.
One page has the offset misaligned, noticeably. As a result the images look off.
The text on a couple of the annotation sections is misaligned – offset error I would imagine.
Artistic:
This being my first book I made some poor artistic choices. The small images can be REALLY small. Make sure that any image in a small frame fills it completely.
Exposure is critical. Under exposed images lose a lot of detail
PROOF YOUR WORK, OFTEN. WHEN YOU THINK IT’S RIGHT, PROOF IT AGAIN. Yes that is the voice of experience. If you see the mistakes in the book, please don’t point them out.
Choose your photos carefully. If a photo does not contribute to the story, lose it, I don’t care how ‘cool’ it is.
Conclusion and observations:
Have fun with a project like this. As I was putting it together, I constantly checked the Red Bull Air Race site to get information about the planes and pilots. This gives your audience something to hold onto and it draws them in. Without it, it is just another ‘bunch of pictures that somebody took’. I guess you could call it “Scrapbooking 2.0”
I am very happy with the final book and I will do another one, probably for the Hoover Dam. Although expensive, about $70.00 with tax and shipping, it is a very professional looking product and a nice change from a traditional photo album. You can save money by going with the softcover style book, but I think the hard cover is well worth the extra cost.
I am going to contact Apple regarding the printing errors and see if they will ship out another book. I will update this post when I get an answer.
I welcome constructive critiscism, so please feel free to comment.